Feature Stories

Helping to Make Recycling in Singapore ‘ezi’

Dr Amy Khor, Senior Minister of State, MEWR (centre) with Mr Neil McGregor, Group President and CEO of Sembcorp Industries, and other dignitaries at the official launch of the ‘ezi ’ app in November 2019

In November 2019, Sembcorp launched the ‘ezi ’ recycling mobile application. The initiative aimed to improve recycling in Singapore and was part of a nationwide push towards reducing waste. A recent survey conducted by the Ministry of Environment and Water Resources (MEWR) highlighted the need to better educate residents on the different types of recyclable items and the need to make recycling more convenient.

To help address these gaps, the ‘ezi ’ mobile app adopted a two-pronged approach to recycling. Using the app, residents could arrange for their recyclables to be collected at their doorstep, in exchange for a cash incentive. The app also included an interactive educational module on recycling.

The pilot programme was rolled out to selected households in the Woodlands zone in the north of Singapore. As of end 2019, the app was downloaded nearly 7,500 times and had helped to facilitate the collection of over 10,000 kilogrammes of recyclable waste.

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